Song Info:"Everytime" is a song by American recording artist Britney Spears from her fourth album, In the Zone. It was released on May 17, 2004, by Jive Records as the third single from the album. After Spears ended her relationship with pop singer Justin Timberlake, she made friends with her backing vocalist Annet Artani. While Spears composed the music on her piano, she wrote the song with Artani in Italy. It is thought to be Spears's response to Timberlake's 2002 single "Cry Me a River", but she has neither confirmed or denied these allegations. "Everytime" is considered an adult pop ballad with breathy vocals. Its lyrics are a plea for forgiveness for inadvertently hurting a former lover.
"Everytime" was positively received by critics, who complimented its simple lyrics and the organic feel of the song in comparison with most of the tracks of In the Zone. "Everytime" was a big success, peaking inside the top five in most countries, while reaching the top of the charts in Australia, Hungary, Ireland and the United Kingdom. Spears performed "Everytime" in a series of live appearances and in two of her concert tours: on piano in a flowered-themed setting at The Onyx Hotel Tour (2004) and while suspended on a giant umbrella at The Circus Starring Britney Spears (2009). "Everytime" has been covered by artists such as Glen Hansard and Jackie Evancho.
The music video for "Everytime" portrays Spears as a star hounded by paparazzi, who drowns in her bathtub when she starts bleeding from a wound in her head. In the hospital, doctors fail to resuscitate her while a child is born in the next room, implying she reeincarnated. The original treatment would have had Spears killing herself from a drug overdose, but the plot was removed after it received criticism by several organizations, who perceived it as a glamorization of suicide. Featuring many religious references, the music video was noted by contemporary critics for predicting Spears's future struggles with fame.
Music Video Info:On March 9, 2004, the treatment of the music video for "Everytime" was released online. It portrayed Spears as a star hounded by photographers, which eventually kills herself by taking prescription drugs and drowning in a bathtub. The suicide scene was perceived to be Spears's response to the rumors that suggested she suffered from a mental disorder.[35] After news of the concept broke, it was criticized by a number of organizations of the United Kingdom and the United States. Director of parents's group Kidscape, Michele Elliott, said, "This is absolutely outrageous, totally irresponsible, completely stupid. If even one child follows her lead she will surely be held responsible. What is she thinking of?". She also commented the release of the music video could cause an increase in suicide rates, comparing it to the death of actress Marilyn Monroe in August 1962.[36] MTV News "You Tell Us" also received numerous letters from upset viewers, who criticized Spears saying they perceived the ending was a glamorization of suicide. On March 12, 2004, Spears announced through Jive Records she had removed the concept, "due to the potential for a fictional accidental occurrence to be misinterpreted as a suicide". She also clarified it was not her intent to present suicide in any sort of positive light.[37]
The video was directed by David LaChapelle and shot on March 13 and March 14, 2004, in Los Angeles. The lighting was described as "saturated, but low and naturalistic" to give the video a cinematic feel, referencing the 1995 film Leaving Las Vegas.[35] It premiered on TRL on April 12, 2004. Spears called the show and explained the video explored reincarnation. She added, "It's more like a movie. It's different than anything I've ever done. It's dark, and it shows me in a different light. Of course, I'm going to go back and do dance videos, but I wanted to be inspired and challenged."[38] An alternate version of the video which features Spears singing in the white hallway scenes was released on the 2004 DVD Greatest Hits: My Prerogative.[39]
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